Leon Keer (1970) learned to paint through designing and producing large advertising murals for multinationals (since 1997) such as Coca-Cola, Schweppes, Heineken, Red Bull, Reef, Evian, Royal Club, Remy Martin and Absolut Vodka. He has executed commissions in the Netherlands, Germany and Australia. His knowledge of materials, acquired by painting on all kinds of foundations for his clients, led to an interest in experimenting with materials and techniques.
Leon Keer works with a mixture of techniques, uses a rich variety of materials, ranging from professional acrylic paints to adhesives, solvents, primers and tar. His subjects and images are entirely contemporary: they could be freeze frames from a video clip.
A message - formerly so important in all of Keer’s commercial work - also seems to be present in his own work. Current issues are reviewed, such as current environmental concerns and the livability of this world. The artist observes great impotence and with that a certain degree of indifference from the individual. Leon Keer is constantly aware of the beautiful versus the ugly, a contrast that he expresses and amplifies in his work and which he uses as a metaphor for live. His paintings reflect his thoughts, confronting the viewer with the diseased spirit of our times, visible decay counter-pointing a timeless longing for unspoiled beauty.
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